What begins as an effort to protect one of the world’s most iconic species soon reveals a far more unsettling reality: those charged with safeguarding polar bears may themselves be entangled in their ongoing commercial exploitation and the international regulatory system designed to protect wildlife may be enabling its destruction.

This clear-eyed, gripping documentary, meticulously researched and investigated over six years and across nine countries, raises urgent questions about how we protect vulnerable species in a world where the lines between protection and profit have become dangerously blurred.